The Ad Council and the U.S. Department of Health and Human Services are placing tiny T-shirts in dryers throughout New York City, urging laundry-doers to “Shrink a few sizes.”



Ouch!



The campaign, done pro bono by McCann Erickson, sends the presumed to be overweight or obese to HHS’s Smallstep site, where they are further encouraged to “shed those holiday pounds, reduce their risk for obesity and lead a healthy lifestyle,” according to the press materials.

So now the government thinks shaming people is going to make them lose weight?


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