We all know that food cravings are some of the biggest obstacles to weight loss. Smart dieters will do everything possible to avoid food cravings, rather than fight a losing (not as in "losing weight") battle. We mere mortals have smell, taste, and gut feelings intrinsically hardwired in our brains. These pre-human senses scream "Eat that food!" before the high-reasoning brain centers in the neocortex even get the signal. In this way the brain is not like a computer where newer is faster. The brain's developmentally newer centers work more slowly than the impulse-driven, survival mode brainstem and "older" portions of the brain.






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