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Atkins Nutritionals Files for Chapter 11

"Diet and Health News" at Low Carb Diet Support: "I am making a choice not to buy that stuff, everytime I do, I eat all 4 or 5 bars I get for the week in 1 sitting. I can't seem to have just one! ...."

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  #16  
Old 08-04-2005, 11:51 AM
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Default Re: Atkins Nutritionals Files for Chapter 11

I am making a choice not to buy that stuff, everytime I do, I eat all 4 or 5 bars I get for the week in 1 sitting. I can't seem to have just one! I can see why most people here don't buy them.
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  #17  
Old 08-04-2005, 01:11 PM
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Angry Re: Atkins Nutritionals Files for Chapter 11

Same thing with me, people are putting their 2 cents in about Atkins going down and I say that it doesn't change anything for me. Not to mention I can't stand it when someone puts their 2 cents in on things that I do. Like it's anyone's business anyway!
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  #18  
Old 08-14-2005, 07:05 AM
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Default Re: Atkins Nutritionals Files for Chapter 11

Quote:
Originally Posted by Aderyn
Actually, as far as I'm concerned, the bankruptcy IS proof that the fad has ended -- the fad for weirdly engineered, low-carb foods that nature never intended to be low in carbs; the fad of thinking shakes and diet bars could substitute for lifestyle changes; the fad of thinking there should be a short-term fix for a long-term problem.

But eating low-carb? That's not a fad, it's a lifestlyle.

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Hey everybody. Nice to be back.

When I heard the news about the bankruptcy, I roared with smug laughter. Ha! Ha! (Doing my best Nelson Muntz from The Simpsons impersonation.) It's very sad, but, jeez, it was overdue.

I searched for an old, old post of mine and couldn't find it, so let me try to recreate what I said years ago on here:

"Some day, they will study this in business schools, how a hugely successful company trashed its own brand name in the reckless and unethical pursuit of short-term profit."

That's what they did. So, I'm smug and I'm gloating and I'm sad, too, because Robert Atkins is the one that gets screwed in all of this. I know; he's dead. But it is sad, because it was so good when he finally got the overdue recognition he deserved before he died.

And then these dorks ruined his name with their fake foods. Dr. Atkins has to take some of the blame, because he went along with the first introductions of sugar alcohols, even though they were forbidden in all the earlier versions of the diet. I would like to think if he had lived, he would have stopped it from going so far. The people at ANI could have seen it too, if the dollar bills had just stopped dancing in front of their eyes, long enough. Greedy, dumb schmucks.

The problem isn't the Atkins Diet. The problem is Atkins Nutritonals Inc.

<Nelson> Ha! Ha! </Nelson>

Here's a really good article about the ANI bankruptcy I found on the Washington Post. It's behind a firewall (sorry) the same article was on MSNBC but it's gone now.

http://www.washingtonpost.com/wp-dyn...080200015.html
Quote:
Consumers Have Had Their Fill of Atkins Diet

By Margaret Webb Pressler
Washington Post Staff Writer
Tuesday, August 2, 2005; Page A01

[...] As Atkins became a cultural phenomenon, hundreds of companies, large and small, swept in to capitalize on the program's popularity. They created and marketed far more low-carb products than there were dieters to eat them, including mass-market style versions of pasta, cakes, cookies, bagels and many other foods that had been forbidden on the strict, low-carb diet. Using sugar substitutes and offering new concepts such as "net carbs," this new, $3 billion-a-year industry was aimed squarely at the age-old pursuit of getting thin while eating whatever you want, which, of course, never works.

Among the biggest promoters was Atkins Nutritionals Inc., founded by Robert C. Atkins, widely recognized for popularizing the movement with his best-selling books. The company filed for bankruptcy protection on Sunday.

"The reality is, the people that were buying low-carb when it went way up, when this bubble was inflating, were not following an Atkins, ketogenic diet," said Alan Beyda, chief executive of J.A.M.B. Business Enterprises Inc. of Pompano Beach, Fla., a national distributor of low-carb and sugar-free foods. The true Atkins dieter, he said, had to eat less than 20 grams of carbohydrates a day to lose weight, but people increasingly bent those rules as the indulgent products proliferated.

Food-consumption surveys conducted last year by market research firm NPD Group Inc. showed that even Americans who were eating the fewest carbohydrates ate an average of 128 grams of carbohydrates a day.

"The public was saying, give me something that tastes better, give me something so that I can cheat. But they still want the same results," Beyda said.

When the diet stopped working, of course, people stopped buying the products. It is exactly what happened in the 1980s when low-fat diets were all the rage and Snackwell's introduced its low-fat cookies. People ate whole boxes of cookies and then moaned that low-fat diets don't work.

[...]

Today, Atkins's frozen foods are gone from supermarket shelves, and the company no longer touts the "science" behind low-carb diets. In fact, the slide was so swift for Atkins that the company, which had expanded with an extensive line of frozen foods, was forced to throw away "millions and millions of dollars" worth of products that didn't sell, precipitating the filing for bankruptcy protection, said Colette Heimowitz, vice president of education and nutrition information for Atkins Nutritionals.

"Demand dropped off, and that happened when we were in the height of our ramp-up," Heimowitz said. "We weren't the only ones that got stuck with inventory."

[...]
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  #19  
Old 08-14-2005, 09:40 PM
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Default Re: Atkins Nutritionals Files for Chapter 11

"The true Atkins dieter, he said, had to eat less than 20 grams of carbohydrates a day to lose weight"

Wow, it really strikes me when people who are supposed to be in the know still get it wrong.
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  #20  
Old 08-15-2005, 01:01 AM
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Default Re: Atkins Nutritionals Files for Chapter 11

"The true Atkins dieter, he said, had to eat less than 20 grams of carbohydrates a day to lose weight"

That's not correct, but it points in the right direction: that people eating ANI products were eating too many carbs.
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  #21  
Old 08-15-2005, 03:09 PM
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Default Re: Atkins Nutritionals Files for Chapter 11

Quote:
Originally Posted by DrI
I would like to think if he had lived, he would have stopped it from going so far.
I'd like to think that, too; but I doubt that it would have happened. I saw Dr. Atkins on a talk show in which the host asked him about all the money he was making from his best selling book. Looking very suave, Dr. A remarked that he was really raking it in on the food sales, not the book.

Like you, though, I was completely mystified by the company promoting and selling products that undermined the success of the target market: low carb dieters.

There are some LC products I would miss if they disappear, but they aren't from Atkins Nutritionals.
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  #22  
Old 08-15-2005, 03:36 PM
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Default Re: Atkins Nutritionals Files for Chapter 11

I for one am happy to see the "fad" start to die off. I was doing rather well on my downward journey until I started dabbling with the "net carb" issue. You can take away all the carbs you want mathematically, but they still equal calories. And the bottom line for any lifestyle, diet or WOE you call it is still calories taken in / calories expended. At the end of the week you have to have a deficet of 3500 calories to lose 1 lb! Whether LC or LF works for you depends on your own body make up. For me LC is the right thing to do.
When I started to get "Back on Track" I researched the ANI site to look over the Induction info again. I found that many of the strict disciplines that had worked for me were now thrown away to make the Atkin products more appealing to consumers. I have resorted to digging out my old hard copy of the diet to go from.
I think that people that are really doing LC will be successfull now that the distractions are being removed.
Oh BTW, I would not be so quick to put Dr. Atkin on a pedestal siting that the company started going under after his demise. Those changes were already in the making while he was in the leadership role. He was a businessman not a saint. The Whole "net carb" issue was started many years ago. My $.04 worth.
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  #23  
Old 08-17-2005, 08:21 AM
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Default Re: Atkins Nutritionals Files for Chapter 11

Well, maybe I'm being too kind to him... I don't know. I would like to think that he might have heard the feedback about the sugar alcohols. He modified the plan several times over the years. I quoted one very old book I have where he suggested that fructose might be good for low-carbing, something we all know by now is horse manure. That idea didn't last long.

I don't begrudge him or ANI with wanting to make a profit. Profits are cool! But Atkins Nutritionals was sitting on a GOLDMINE and they threw it all away.

Rather than shunning profits, they could have just reformulated their products and continued selling them. A simple idea, right? It might have made some of their food products slightly less appealing (well, maybe a LOT less appealing), but it would have maintained the credibility of their core product: the Atkins Diet.

I'm a diehard low-carber, and I haven't bought anything by Atkins Nutritionals in God-only-knows-how-long. It's not like I wouldn't buy some good, trustworthy low-carb products. They destroyed their credibility with me. I did not trust their food.

The only product they had that I really liked is one I can't find anymore: their steak sauce. It was excellent.

Those fake low-carb foods are still out there, still screwing over dieters. I guess that's going to continue for some time until this matter gets the real airing it needs.
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  #24  
Old 08-17-2005, 11:51 AM
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Default Re: Atkins Nutritionals Files for Chapter 11

I think "fake" products will always be around because many people are on a "fake" diet. They want to eat just like they "used to" except they want to somehow believe that it is healthy for them.

I think Atkins BIGGEST error was deciding to be a "food company" rather than a "diet company." Had he - early on - put up a good website and offered support programs and information both online and offline (like Weight Watchers), the company would be turning a tidy profit still, because as we all know, the diet works - whether or not the 'products' do.
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  #25  
Old 08-19-2005, 09:02 AM
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Default Re: Atkins Nutritionals Files for Chapter 11

I think this is a more serious problem than that. If Weight Watchers puts out a food that has too many calories, that's a problem for people on their diet. But that's a much smaller problem than people on Atkins eating low-carb foods that aren't low-carb. The whole diet depends on a change in metabolism. Once you screw that up, the diet is a joke.

I would actually LIKE there to be more low-carb products, if they really were low-carb.
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  #26  
Old 09-13-2005, 03:52 AM
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Default Re: Atkins Nutritionals Files for Chapter 11

Working in the health field that I do, I get asked the question all the time; "Are you sure this woe is heatlthy for you?" I always love to answer with telling them I've lost 76+ pounds, I don't have my frequent migranes anymore, and back pain is no more After I share my story, they are ready to learn what they need to do to start the atkins WOE.. lol..
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  #27  
Old 09-14-2005, 01:20 AM
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Default Re: Atkins Nutritionals Files for Chapter 11

I just wish people were more open-minded....just listen and THEN make up your mind!

BTW-It's good to see ya on the board again!
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