Oct 13, 2003 17:20 ET

Carbolite Foods Inc. Selected as 2003 Retail Excellence Award (REX) Winner!

EVANSVILLE, Ind., Oct. 13 /PRNewswire/ -- Carbolite Foods Inc. is a winner in the 2003 Retail Excellence (REX) Best of the Year Award for CarboRite candy bars. Based on voting by key buying and merchandising executives representing the $117-billion drug chain industry, Drug Store News annually presents REX Awards to those products and companies that have distinguished themselves in terms of financial performance, innovation and overall excellence in their respective categories. This year, almost 300 industry insiders cast their ballots for the REX 2003 winners. The REX awards will be presented on Wednesday October 15th, 2003 at The Lighthouse, Pier 61 in New York City.


"It's a terrific honor for us," commented Roeland Polet, vice president of sales and marketing for Carbolite Foods Inc. "We have a really productive partnership with the retail drug chain industry -- and it's led to phenomenal success for CarboRite candy bars, and the low-carbohydrate category."


The awards are a reflection of the company or product's outstanding performance as seen through the eyes of influentials within the retail drug chain industry, and include an evaluation of sales, promotional and marketing support, innovation, profitability, and ability to generate customer traffic. John Kenlon, Publisher of Drug Store News, commented: "Every year, tens of thousands of consumer products are introduced, with most failing to live up to their advanced billing -- at REX, retailers celebrate those products and companies that really drive their business." Added Tony Lisanti, Editor/Associate Publisher of Drug Store News, "It's the buying and merchandising executives across retail pharmacy who evaluate all of these criteria before selecting the winners -- which is really what makes the REX Award such a special honor."


Carbolite Foods Inc. is headquartered in Evansville, Ind., and develops and markets food products for specific dietary demands without sacrificing taste. Carbolite markets one of the nation's fastest growing lines of low- carbohydrate candies, snacks and supplements, and the number-one selling line of low-carb candies on the drug market.


Source: Carbolite Foods, Inc.

CONTACT: Amy Hutnik of MBC for Carbolite Foods, Inc., +1-609-818-0500,
or fax, +1-609-818-0555, or amy.hutnik@mbcagency.com


Web site: http://www.carbolitefoods.com/


NOTE TO EDITORS: Photography is available upon request. Please contact Amy Hutnik at amy.hutnik@mbcagency.com for more information.